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Promoting Your Home Business

1 August 2009 763 views 2 Comments

I was at an event today and I did not have one business card with me. I had the opportunity to give away a few, but I couldn’t take advantage of it. One of the keys to promoting your home business is to always have promotional material on hand. Here are ten ways that you can promote your home business:

  1. Have business cards made up and carry them with you - EVERYWHERE! Drop them in the restaurant giveaways. Hand them to people when they ask what your do, or how to spell your name. Post them on bulletin boards. Include them with any products that you ship. Who knows? One of your customers might pass them on.
  2. Always have catalogs, brochures or flyers in your car and in your purse. If your catalogs are large, print up a one page flyer with a few products highlighted that includes all of your information. Be prepared when someone asks you what you do.
  3. Keep track of who you give catalogs or cards to. Ask for their email address, it is less intrusive than a phone number sometimes. Ask if you can email them specials and discount codes.
  4. Keep samples on hand in your car or wear what you make. I love handcrafted jewelry and I always ask about it if I see a piece that I like.
  5. Talk about it! Be willing to talk about your products. Make a goal to talk to one person a day. Then make a new goal to talk to two people a day, etc.
  6. Make sure that your name, address, telephone number, url and email address are on all of your catalogs, brochures, flyers and business cards. In more than one place if possible.
  7. Coupons, coupons, coupons. If you can, try and include a coupon or a code on your business card or flyer. This may help customers decide to go with your product versus a similar product. Make the coupons codes unique and valid only one time.
  8. Schools and other organizations are always looking for fundraisers, could your product fit? Contact the PTO or head of the organization.
  9. Contact popular bloggers and ask them to giveaway one of your products on their site. Make sure the blogger asks the readers to visit your website in order to enter the giveaway.
  10. Contact local small stores and boutiques. They may be interested in selling your product if it is unique and valuable to their clientele.

Remember, your business is your baby! Be a proud parent!

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2 Comments »

  • Natalie MacNeil said:

    Great tips!

    Engaging the blogosphere is a good point and a very powerful promotional tool for entrepreneurs. Home business owners should definitely participate in giveaways on a blog. The contests get a lot of attention and drive traffic to the blog and to your site making it a win-win for both of you. As a blogger I hate when businesses want me to blog about them, link to them, or do a product review without being willing to offer anything in return.

    One thing I would add to this list is promoting your business by helping others. I have made some of my best sales and got my best clients because I constantly offer some free business advice to other entrepreneurs and volunteer teaching a business seminar once a month. People a) remember you, b) build trust in you, and c) recommend you to others who need your product/service.

  • Ray said:

    Right on with all 10 tips. You should always have a few business cards or product samples with you because you never know who you may run into and may be interested in what you offer. Great advice.

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